Past Workshops

Marketing and Self-Promotion for Artists

The Hillsborough Arts Council announces it’s Winter/Spring programs with the introduction of “Marketing and Self-Promotion for Artists,” a monthly marketing workshop for artists in business. The series is designed to empower artists with knowhow and implementation strategy for using social media and email marketing to promote and sell artwork. All workshops will be held at the Hillsborough Arts Council at 102 North Churton Street.


Workshops Dates & Topics include

  • Sunday 2/23 (1:00p.m. – 3:30p.m.) Beefing Up Facebook for Business

  • Saturday 3/8 (9:30a.m. – 12:00p.m.) How to Turn Pinterest into Sales Leads

  • Saturday 4/13 (1:00p.m. – 3:30p.m.) Taking Tradeshows, Markets and Fairs Further with Twitter

  • Saturday 5/24 (9:30a.m. – 12:00p.m.) Keeping Up with Fans through Email Marketing


Workshops are $20 each, and are limited to only 20 attendees. Early registration is encouraged.


Marketing and Self-promotion workshops are presented by the Hillsborough Arts Council in partnership with business consultant and instructor, Heather Allen, MGIM-MBA.


Heather Allen is an author, entrepreneur and small business consultant for visual artists and craftspeople.  She is based in Raleigh, NC and works with clients nationally.  Her business mission is to empower creative people with marketing and business savvy to turn their creativity into profitability.  In addition to consulting with clients and leading professional development workshops, Heather is a college guest lecturer.  She speaks to audiences of artists, business professionals and students about marketing, branding & creativity in entrepreneurship.  She received her Masters in Global Innovation Management and Business Administration from NC State University and L’Institut d’Administration des Entreprises, Aix Graduate School of Management in Puyricard, France.  Prior to starting her business, she consulted at the headquarters of a small business development center, did fundraising for a prominent craft education nonprofit, and promoted artists as a former artist agent.


For more information or questions contact: Neil Stutzer or call (919) 643-2500.

Sunday, February 23rd from 1PM-3:30

Beefing Up Facebook for Business


Facebook is a great way for artists in business to stay in touch with their buyers, collectors and fans. Now with Facebook business pages, artists can engage with audiences in a personal way, craft a brand that relates to their work, and turn “likes” into sales. Find out how to make Facebook work for your creative business. LEVEL: Beginner


Takeaways include:

  • How to create a brand for your Facebook business page

  • Strategies for engaging your fans and creating dialogue

  • How to integrate Facebook into other online marketing platforms

When, why and how to use paid-advertising on Facebook          

Saturday, March 8th from 9:30AM- 12

How to Turn Pinterest into Sales 


Pinterest is turning into a lead-generating mega tool for businesses of all kinds, but the visual nature of Pinterest means that artist, crafters and designers are best positioned to take advantage of the free online marketing tool. Find out how to create a following, promote your handiwork and generate sales leads using Pinterest. LEVEL: Beginner


Takeaways include:

  • How to cultivate a Pinterest following

  • How to create a brand for your Pinterest page and share your work securely

  • How to collaborate with other artists via Pinterest

  • Using Pinterest for versatile marketing and storytelling

  • Turning Pinterest into sales leads for your craft

Sunday, April 13th from 1PM-3:30

Taking Tradeshows, Markets & Fairs further with Twitter


Not all social media is meant for the same audience. Twitter has evolved over the years to connect people, business and companies through 140 character messages. For artists, craftspeople, designers and makers who take their work on the road, Twitter is the perfect pre-, during and post-event networking tool. Find out how to take your show experience further with Twitter. LEVEL: Beginner


Takeaways include:

  • How to create a brand for your Twitter page

  • The social science behind the connectivity

  • How to use Twitter as a research and networking tool

  • Strategies for promoting yourself, your work and others

Saturday, May 24th from 9:30AM-12

Keeping Up with your Fans through Email Marketing


For creative small business owners, an email database is a direct, proprietary connection between you and your fans. But how do you avoid getting lost someone’s inbox or worse, over-emailing and losing subscribers? In this workshop, we’ll craft a strategy for earning email addresses, staying in touch with fans through compelling messaging, and cultivating lifetime buyers through email marketing.

LEVEL: Beginner


Takeaways include:

  • How to set-up and brand a free email marketing template

  • How to earn more email addresses and what to do with them once you have them,

  • An plan for email marketing communications

© 2018 HILLSBOROUGH ARTS COUNCIL. All rights reserved.      102 North Churton Street, Hillsborough NC 27278       (919) 643-2500

  • Facebook Social Icon
  • Twitter Social Icon